Quinntessential Marketing ® | Employment Marketing Specialists |

Welcome to Quinntessential Marketing.®

Quinntessential is a marketing consultancy that helps recruitment agencies and HR departments attract and retain candidates and clients, by delivering industry-leading marketing strategies and programs.

Unlike other marketing consultants, Quinntessential is 100% focused on employment marketing. Click here to find out more about us.

New Reward & Recognition Program For Recruiters

Quinntessential Marketing Consulting has announced the official launch of a new re-brandable reward and recognition program called Cloud 9 Rewards.

Visit dedicated rewards website

PeoplePulse - Empowering Better Decisions.

People Pulse is a unique online communication and feedback technology that enables Managers to tap into the thoughts of employees, candidates and clients to address matters concerning satisfaction, productivity and profitability.

Find Out More Visit dedicated survey website

Client Newsletters - profiting from existing clients

Client Newsletters are an inexpensive and highly effective tool that recruitment agencies can use to derive more profits from existing clients and easily keep in touch with lapsed or potential clients.

Find Out More ...

This Month's Most Popular Articles:

1. Practical Ideas to Build Your Brand - The key to branding success is to stand for something relevant, valuable and unique to your target market.

2. The Customer Complaint Iceberg - On average, each unhappy customer will tell 10 people, who in turn will tell 5 others. Discover how to implement an effective feedback system.

3. Client Newsletters - You've Sown the Seeds ..... Now reap the Rewards!

4. Measuring Recruitment Marketing Success - Part Two - How to implement an effective marketing measurement system.

5. Recruitment Websites - Build it … and they DON'T Come! What to do next?!

Latest Articles from Boost:

.. FREE Articles - View Index

'Why Recruiters are Worth What They Charge'

- FREE Article.

Quinntessential -
Proud Winners of:

Click the logo above
to find out more.

Article Spotlights:

_In Spotlight - Staff Surveys:

_Useful tips for conducting effective employee surveys.

_In Spotlight - Exit Interview Surveys:

_The benefits of a centralised online approach to exit interviews.

_In Spotlight - Training Needs Analysis Surveys:

_Why online training needs analysis surveys work.

_In Spotlight - Customer Feedback:

_Customer Feedback - the importance of soliciting feedback - both good and bad.

_In Spotlight - Candidate Referrals

_A Smart Way To Gain Candidate Referrals.

Sister Sites:

ExitInterviews.com.au

A free resource for Management and HR executives interested in understanding the methodology behind and benefits of conducting staff exit interviews.

TrainingNeedsAnalysis.com.au

A free resource for Management and HR executives interested in understanding the methodology behind and benefits of conducting Training Needs Analysis.

Marketing Think Tank:

Did You Know? ....

A typical consumer switched businesses they dealt with twice in the past three years due to "bad service."

- Coldwell Banker study

Did You Know? ....

Repeat customers spend 33% more than new customers

- About.com

Tip of the Month:

The Harvard Business Review has shown that if you give good service and then immediately take the opportunity of asking for a referral, more than 50% of people will recommend you to other prospects. A very impressive figure compared to the 5% of referrals it is estimated you receive when give good service but do not ask for a referral.

Quote of the Month ....

"Our analysis indicates that few companies are as rigorous or precise at branding themselves as employers as they are at branding their products and services. Experience therefore suggests to us that many of these initiatives could fail. For a company to exploit its brand effectively when it fishes for talent, it must think of recruits as customers, use sophisticated marketing analysis to identify its key rivals, determine which corporate attributes matter most to specific types of recruits, and understand how best to reach them."

- The McKinsey Quarterly, 2005 Number 3

Quinntessential is an Affiliate Member of the RCSA


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