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Media Centre.
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PRESS RELEASE: Logistics Recruitment
Selects PeoplePulse.
22nd June, 2006. Read Release
...
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MEDIA ARTICLE: The Customer Complaint
Iceberg.
Written by Paul Quinn. Published in Recruitment Extra, April
2004 issue, pages 20-21. Read Full Article Here
... ................................................................................................
PRESS RELEASE: Customer Intimacy Yields
Better Results.
 Quinntessential
launches new online survey tool.
9th February
2004. Read Release ...
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MEDIA
ARTICLE: Get Real With Your Recruitment Marketing Budgets! Written
by Paul Quinn. Published in Recruitment Extra, June 2003 issue, pages 22-25.
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MEDIA
ARTICLE: Recruitment Branding 101 Written by Paul Quinn. Published
in Recruitment Extra, Oct/Nov 2002 issue, pages 16-17. Read
Full Article Here ... ................................................................................................
PRESS RELEASE: Where Recruitment and Marketing Collide.
12th April, 2002. Read
Release ...
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Logistics Recruitment Set
To Grow
Sydney, NSW. 22nd June 2006 – Expanding logistics
and supply chain specialist, Logistics Recruitment, has announced it has signed
and successfully implemented a two year agreement for recruitment survey tool,
PeoplePulse, to assist the company with its market intelligence gathering activities.
“PeoplePulse forms an important part of our growth plans as it enables
us to obtain a far quicker and more accurate read on the true needs of our candidate
and client base.” commented Darryl Judd, Logistics Recruitment’s General
Manager. Judd added: “Like many companies of today we used to rely on an
informal consultant-driven process to determine future client and candidate needs
and industry trends. The problem with this approach is that it often didn’t
give us a full or consistent picture of the business environment and was hard
to report on. PeoplePulse will give us the ability to improve on this in a far
more structured and professional way, asking a consistent set of questions to
deliver accurate, standardised information that can be accessed and filtered at
any time online.” Logistics Recruitment has completed a roll
out of PeoplePulse across its offices in Australia, Asia, the Middle East and
Europe. In addition to unrestricted access to Quinntessential’s online survey
software, Logistics Recruitment will also have access to the marketing and online
research advice of Quinntessential’s senior consultants. Logistics Recruitment
is also partnering with several Logistics and Supply Chain industry organisations
to conduct research in support of State and Federal government policy initiatives.
Paul Quinn, Quinntessential’s Managing Director, commented
that he is looking forward to helping Logistics Recruitment grow their business
into new vertical and horizontal markets. He said: “The Logistics Recruitment
contract follows a period of high activity for our company – this is our
sixth new PeoplePulse client this month alone. It’s a trend we see continuing
in the future as more recruiters recognise the need to become more strategic in
their approach to information gathering.” ###
http://www.peoplepulse.com.au/
http://www.logisticsrecruitment.com.au/
Where
Recruitment and Marketing Collide. 12th April, 2002.
Employer of choice promotion strategies, online branding, recruitment websites,
applicant tracking systems, candidate and client loyalty programs, e-mail newsletters
… … one could be forgiven for thinking that they'd just woken
up in a cappuccino-drinking marketer's lunch time reunion. But they'd be wrong.
For this is the new language of recruitment agency and HR department meeting rooms,
and like it or not it has a distinct marketing flavour. Thankfully for recruitment
professionals, marketing help is at hand. Paul Quinn, Managing Director of newly
launched company - Quinntessential Marketing Consulting Pty Ltd - says his company
was formed specifically to help both recruitment agencies and HR departments through
the recruitment marketing minefield. "The response from the recruitment
industry since our launch in January has been fantastic" says Quinn. "Recruitment
agency management often aren't able to justify the expense of employing a full
time marketing professional. Through Quinntessential they are able to engage the
services of an experienced recruitment industry marketer on a project-by-project
basis which reduces both their costs and head count". Quinn also believes
there are a number of trends emerging in the recruitment industry that are driving
recruitment experts to seek out professional marketing advice. "The
recruitment industry is changing at a rapid pace", says Quinn, "facing
increasing challenges bought about by new technology. This is fundamentally affecting
a number of areas of recruitment, including how agencies and HR departments market
themselves to clients and candidates and what techniques recruiters use to attract
the best talent." According to Quinn the balance of power between
job seekers and employers is also shifting. "Although the current employment
market is candidate rich, the overall trend in the next 10-20 years will be a
shrinking workforce as baby boomers begin to retire. As candidates gain more control
in the recruitment process, the war to attract the best talent will intensify,
and only the most prominent and effective employment brands will be able to compete." Compounding
this trend, says Quinn, is the fact that the Internet has empowered job seekers
to go directly to employers and discover what the company offers potential employees.
Recent US-based research shows that over 56 per cent of the workforce are "open
to move" jobs at any one time, and of those people, 75 per cent will use
the Internet to visit a company's website at some stage during the recruitment
process. The message is clear - recruitment agencies and HR departments need to
strengthen their recruitment branding and marketing activities to be ready. Quinn
says his company offers a range of marketing-related services, from recruitment
branding strategies to website audits and Internet advertising training. Quinntessential's
difference from advertising agencies or other marketing consultancies is that
it's Australia's first truly independent marketing consultancy that is 100 per
cent focused on both the online and offline marketing needs of the recruitment
industry. With more than six leading agencies and HR departments already
on the books, the company's unique formula appears to have struck a chord with
the recruitment industry. Interested parties can subscribe to Quinntessential's
free recruitment marketing newsletter by e-mailing subscribe@quinntessential.com.au.
<ends> Paul Quinn, Managing Director of Quinntessential,
can be contacted for interview on +61 2 9232
0172, or by e-mail.
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