| | 
1. | Not
enough time to focus on running the business and to do marketing well; |
| |
2. | Limited
access to skilled marketing talent who understand how the recruitment industry
works; |
| |
3. | Marketing
activities have little long-term benefit as they are typically one-off initiatives
or tactics that aren't tied to a wider strategic plan; |
| |
4. | Limited
marketing budget - pressure to direct spend on areas of immediate gain for the
lowest cost; |
|
5. | No
effective marketing measurement system in place to measure and track results of
marketing spend; |
|
6. | Lack
of fresh marketing ideas to help differentiate from the competition and break
through the clutter; |
|
7. | Low
margins and/or continual downward pressure on fees; |
|
8. | Difficulty
in achieving sales revenue and sales goals without overspending on marketing; |
| |
9. | Little
understanding of what makes their brand unique and what differences to promote
that both clients and candidates will truly value; |
|
10. | Lack
of clarity regarding what branding strategy to pursue when growing their business
and expanding their service offering. |
